Word on the streets of New York City is that American Apparel has made the jump from sexually explicit advertising to actually selling sex toys. Now lets think for a second; if you were Dov Charney would you sell some neon jelly rabbit? Or a silver bullet to match those shiny leggings?

Or an infamous back massager that’s been getting people off in more ways than one since the 70’s?

Yes, that’s right now in stores - the Hitachi Magic Wand.

I think for a company that pulls on retro styling for their clothing line and enjoys being suggestively sexual in their advertising, it makes perfect sense. A lot of people find it a bit weird that AA carries magazines, sharpies and Swiss Army knives but, if anything, it’s another intelligent marketing scheme to help people make impulse purchases and give the store some sort of “hipster” credibility.

Throw this in with the fact that Walgreen’s sells “massagers” as well, and Trojan has started pushing an intimate fingertip vibrator. I think we’re well on our way to a society where sex toys are not taboo and that this can only help us create a more sex positive country.